The 27-year-old, who is known for her minimal yet classic style, has pitched in ideas for the collection which is pegged around ‘Old Hollywood’ glamour where classic meets contemporary.
The palate of this co-created line features monochromatic shades for the uber chic, dusty rose pinks and cobalt blue.
“We’ll I’m hardly a designer. I think I am someone who has ideas but I’m not very good at executing. But I’m very open to seeing new things and sharing my ideas and then of course I need people to help me put it all together,” Deepika said in a statement.
“It’s a little bit of what I already have and what I would like to see myself wearing. The collection is really about wearing your own personality. That’s something I’ve always believed in. It’s important to not forget who you are,” she added.
The campaign has been shot in Milan.
“We are absolutely delighted to co-create a line with Deepika Padukone exclusively for Van Heusen. These dresses are an ultimate combination of style, class, modernity and substance. Women fashion followers have been quite influenced by Deepika’s overall charisma and this creation sparkles with her elegant style,” said Vinay Bhopatkar, Brand Head, Van Heusen.
